The IPL is a new Indian cricket league with a faster-paced format designed to draw in fans. Getting the fans shouldn’t be too hard: Cricket is basically the country’s national sport, if judged on popularity [commenters point out that field hockey is the official national sport]. The league expects to make up to $2 billion from broadcasting and licensing deals signed for the next five to ten years. Finally, the BCCI represents the country’s wildly popular national team.
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